Pancho’s Promo Posters ← Back to the portfolio
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- Logo Design + Branding
- Print Advertising
Pancho’s Mexican Villa Restaurant is an award winning family restaurant based in Perth, WA. Our relationship with Pancho’s is tight, despite the distance we’ve successfully collaborated for two years. Established for 30 years their logo has remained the same but we were given the nod for an immediate over haul of all direct-marketing.
The constant circulation of different promotions on a weekly or monthly basis is aimed at informing patrons of any new services, introduction of new menu items or promoting special offers. Customer interaction and loyalty is vital in the hospitality industry so it’s important that all Pancho’s promotions are engaging, fun and playful, reflecting the venues family friendly environment.
We’ve labelled Pancho’s ‘brand style’ as ‘Modern-Comic Mexican’. This style embodies the use of traditional, earthy textures, patterns and playful elements like bullet holes, teamed with typography, a vibrant colour palette and at times, ‘tongue-in-cheek’ illustrations.
Related work for Pancho’s:
Web site Design